Johnny Depp, the face of Dior’s ad campaign for a $150 cologne called “Sauvage,” is being accused of “racism” and “cultural appropriation” against Native Americans.
Early Friday night, the French luxury giant started wiping “We are the Land” teaser videos of the “authentic journey deep into the Native American soul,” which was set for release Sept. 1. Wathc and see why Johnny Depp Dior Sauvage pulled…
— MadDepphead (@deppsvideos) August 28, 2019
CelebNMusic247.com reports that Johnny Depp who has been repping Sauvage since 2015, has now come under fire since Dior changed up the ad campaign and added some elements to the brand which is offensive to native Americans.
According to one user on Twitter, “‘Sauvage’ is the word the racist mobs were screaming when they stoned Mohawk civilians during the Oka crisis.”
The imagery includes Depp as the voice in the video that shows a woman wearing a wolf skin and a man dressed in traditional Native American dancing in the desert
The new campaign has received widespread backlash on Twitter and Instagram.
The company sent a press release from Americans for Indian Opportunity (AIO) when FOX Business reached out for comment but refused to comment on the outrage surrounding the ad.
Depp said in the report from AIO, a group that says it advocates for the rights of Indigenous people.
There was a need for authenticity and respect for the land and the nations that allowed us to shoot there. From the choice of location, wardrobe making, right down to casting and set design, AIO was involved.
We understand some people are claiming “Cultural Appropriation” but what happened to creativity. We doubt that Depp or the Dior conceptual crew were trying to be offensive.