Kevin Durant Signs Neff Endorsement Deal

Oklahoma City Thunder‘s Kevin Durant has signed a new endorsement deal with action sports accessory brand Neff.

CelebNMusic247.com has learned via AP that Durant will be a brand ambassador, help design the products and have equity in Neff’s underwear division.

See, Neff is the company, will launch the NBA MVP’s signature underwear. Neff is best known for its snow and skate headwear and now underwear, hopefully.

Neff founder Shaun Neff released this statement.

We teamed up with NBA superstar and global icon Kevin Durant to create an exclusive designer underwear collection. This partnership is one of the first of its kind in the industry and will feature a unique collection to be worn on and off the court; designs selected by Durant himself.

Durant said:

“I’m excited to work with the team at Neff to design my own collection of designer underwear.”

“It will reflect my personal style combined with Neff’s focus on youth culture. Neff is a unique company with an artistic approach to everything they do and I can’t wait to get started.”

At Neff, we think outside of the box. We want to share our creativity with everyone fom around the globe.

“Before becoming friends with Kevin, I was a huge fan of him on and off the court,” Shaun Neff said. ”I am very excited to partner with him to create a great product that is functional and stylish that kids will want to put on every morning when they wake up.”

Kevin Durant’s collection will highlight the partnership’s core values and philosophies including creativity, passion, and an entrepreneurial spirit. The Kevin Durant Collection is expected to drop in 2015 so stay tuned for more updates and inspiration on the line and its associated products.