(CelebNMusic247) Nas Embarks On New Business Endeavour with 12Society:
It’s a a lifestyle website called 12Society, that will provide buyers with a number of hand-picked items from a host of celebrities every month for the cost of $39.99. It’s a place for artists and athletes to expand their personal brands. For example, comedian Louis C.K.‘s decision to sell his comedy specialLive at the Beacon Theater exclusively online through his personal website.
“I started 12Society in June with the hopes of bringing this generation the new wave of commerce. Providing my fans with access to products, brands, and technology that they haven’t seen before.”
“Increased accessibility and visibility has always been the future, and finally, that time is now…entertainment is about self-promotion — using the power of your fans through social media to market live shows and new business ventures and move a few records. The direct connection to the fans is not just freeing artists from the old corporate structure; it’s redefining the relationship between creator and audience.”
“Artists everywhere took notice when Louis C.K. sold his stand-up special and show tickets without a network backing him on the promotion and distribution. That truly was innovation at its best. To me, that’s inspirational. That’s bringing things full circle and is the kind of independent triumph that will allow artists to create freely and reap the full benefit of their craft.”