Kanye West and Gap Ending Partnership!
Ye continues to stay in the news. On Wednesday, Kanye’s Donda Academy got called out for making parents sign NDAs, but the school is denying it. And now, Kanye or The Gap have called it QUITS since they’ve NEVER been on the same page since the two decided to partner up and design clothes together…
CelebnMusic247.com reports that Kanye West has told Gap that he is severing his partnership with the company, according to The Wall Street Journal and The Associated Report.
Kanye’s lawyers sent a letter to Gap notifying the company that Yeezy LLC would be terminating its agreement.
In the letter, viewed by the Journal and the AP, the lawyers claim that the Gap failed to meet the terms of its contract. West also went on CNBC to discuss why he walked away from Gap; watch that happen below.
Gap president and CEO Mark Breitbard wrote:
Gap sent a letter to its employees, viewed by Pitchfork, confirming that the partnership is coming to an end. “While we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned. And we are deciding to wind down the partnership.
According to West’s team, Gap was obligated to sell 40% of Yeezy Gap items in brick-and-mortar stores throughout the third and fourth quarters of 2021, and that Gap was contractually required to open up to five retail stores dedicated to Yeezy Gap products by July 31, 2023. The letter states that Gap will be able to continue selling existing Yeezy Gap gear before ending use of the brand name. Earlier this week, the rapper, whose legal name is Ye, also said that he plans to terminate his collaboration with Adidas.
In a statement to Pitchfork, West’s Attorney Nicholas Gravante wrote:
Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance. Ye had diligently tried to work through these issues with Gap both directly and through counsel. He has gotten nowhere.
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