Shawn Jay-Z Carter has officially joined the cannabis business.

Hip Hop billionaire rapper, producer, entrepreneur, philanthropist, and Beyoncé Knowles’ husband is ready to grow his green in cannabis leaves. Read on for more on Jay-Z teaming with Caliva…

CelebNMusic247.com reports that Jay-Z will serve as the chief brand strategist for Caliva, a burgeoning California company that counts former star NFL quarterback Joe Montana as an investor.

Jay Z said in a statement on Tuesday when the partnership was announced.

Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partner for this endeavor.

Here is what we have learned:

The key component of Carter’s role will be influencing Caliva’s creative direction, social justice, said Dennis O’Malley, chief executive officer of Caliva, told CNN Business.

Mr. Carter will also be involved in outreach programs — such as job training, advocacy, and workforce development — to help create more opportunities in the industry for people who were negatively affected by the War on Drugs.

He said:

We think this is a sea change in terms of visibility to the industry. We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward.

Caliva officials said in a statement:

In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration — many of who are not seeing the monetary benefits of legalization — through advocacy, job training, and overall employee and workforce development.

Jay-Z joins Montana, Snoop Dogg, Whoopi Goldberg, Willie Nelson, Martha Stewart as part of a growing list of celebrities who have jumped into the cannabis business in recent years as a number of states have legalized marijuana in some form.

Caliva History:

The San Jose, California-based Caliva grows, manufactures and sells a variety of branded products including cannabis flower, pre-rolled joints, vaporizers, edibles and topical lotions sold online via delivery and in more than 250 dispensaries across its home state.