(CelebNMusic247-News) Idris Elba Lands Spy-Themed Advertising Campaign
We all know Idris Elba fans have wanted to see him play a spy like 007.
Well now you hav your chance, becasue Idris Elba is starring in his own spy-themed advertising campaign for the 2013 Toyota Avalon, titled Only the Name Remains.
It’s the first-ever TV commercial for Elba, by the way, which was created in collaboration with Burrell Communications.
Directed by filmmaker Antony Hoffman, Only the Name Remains begins with 3 somewhat suspenseful TV spots that follow Elba’s secret agent character on the run from an old enemy, taking his Avalon on a city-wide adventure.
The third and final spot in the television series ends with a cliffhanger, directing the audience to watch the conclusion at www.OnlyTheName.com.
So, you tell me, as African Americans, does the campaign do anything for you, since you are its target audience?
Elba has been rumored to be a takeover candidate for 007 after Daniel Craig‘s contractual obligations end, but time will tell. As for now, here is Idris in his own spy who loved me action commercial.
Burrell has been the African American agency-of-record for Toyota since 2001.
Watch the 3 TV spots below, and then head over to www.OnlyTheName.com for the conclusion, where you take over the wheel:
The 2013 Toyota Avalon “Pick Up” with Idris Elba:
The 2013 Toyota Avalon “Checkpoint” with Idris Elba:
The 2013 Toyota Avalon “Getaway” with Idris Elba:
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