(CelebNMusic247-News) Coca-Cola First Gay Couple in Super Bowl Commercial
During the Super Bowl the soft drinks giant Coca-Cola has caused CONTROVERSY and BACKLASH becoming the first ever sponsored company to include a gay couple as part of its advertising campaign.
The commercial shows America as a melting pot of diversity with a diverse range of ethnicities and individuals standing in as representatives of the country. The commercial ends on the vignette of two male partners and their daughter who are shown roller skating together with the hashtag #AmericaIsBeautiful.
GLAAD President and CEO Sarah Kate Ellis said:
“Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it’s time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are.”
The only problem is the back lash has caused a major stir with many American’s and other contries who are still against same sex relationships!
Here’s the drop:
The Olympic Sponsors, criticised in the past for failing to stand up against homophobia, launched their South African-based Share a Coke campaign in January, which banned users from printing the word “gay” on the side of a can of Coke.
The company later took down the website, and told Buzzfeed: “We are aware that the Share a Coke promotion we are running in South Africa has generated an unintended outcome. We apologise for any offence caused.”
Also in another inexplicable move in December, Coca-Cola omitted a same-sex marriage scene from an Irish version of an advert being show across Europe.
In that same month, the company also published photos online of a group of gay rights activists who interrupted its Christmas advertising campaign with a surprise demonstration against its 2014 Winter Olympics sponsorship.
