(CelebNMusic247-News) Kanye West Signs Deal with Adidas
After having a fall out with Nike, Kanye West hints to signing major deal with Adidas!
Kanye West claims he will become “the Tupac of product” in the future as he is working on a new deal that doesn’t include Nike, because Adidas pays royalties. Ye claims he will be bigger than Walmart and the first fashion designer to make hip hop clothing?
Um, what about Roc-a-Wear, Phat Farm, Fubu, Enyce, Vampire Life, Sean Jean, Triple 5 Soul, Akedemicks, LRG, G-Unit, and many more. They may not all still be around but there are many hip hop designers that came before Kanye, maybe he means high fashion hip hop clothing, because all the other ones are more street wear.
Last week, Kanye West went on a series of RANTS about various companies, but ended up targeting Nike, the company which he didn’t receive royalties for Air Yeezy. Days later, during a performance, Ye BLASTED Nike, claiming that Nike CEO Mark Parker tried to “son” him.
Here’s the drop:
In a recent interview with Hot 97‘s Angie Martinez, West spoke about his conversations with Nike. “Y’all saw what I did in those brief moments, and the fashion world saw it too,” said Kanye. “And they afraid of it. You know the impact those Louis Vuitton bags had, you know the impact the Yeezys had. Now, this is one thing when the conversation changes, when you have a child. Because it was cool when they marginalized me, and I asked them when the Yeezy Red Octobers coming out… They said, ‘We’re not sure yet.’ They let me design two shoes over five years, and I’m happy I could design them, but they ain’t do me no favors, ’cause Eminem designed a shoe. And Pharrell designed a shoe. I just designed the Yeezys.”
West continued, “I said, ‘I need some type of royalty.’ Nike said, ‘We can’t give you a royalty because you’re not a professional athlete.’ I told ’em, I go to The Garden and play one-on-no one. I’m a performance athlete.”
Kanye seemed to confirm that not only had his relationship with Nike terminated, but that he was now collaborating with its biggest competitor. “It’s too much leveraging and compromise you have to do when your whole life is based on, did people like this album or not? Did people like what you wear? Did people like this comment? It’s too much leveraging, and you can’t really do you or be you. So the old me, without a daughter, might’ve taken the Nike deal because I just love Nike so much, blah blah blah, but the new me, with a daughter, takes the Adidas deal, because I have royalties, and I have to provide for my family.”
Yeezy backtracked on the Adidas statement, but still announced lofty goals for himself. “Whatever is official, not official… what y’all gonna see is: I’m going to be the Tupac of product,” he said. “It ain’t no Tupac of Rap except for Tupac. But right now, what Tupac is… is he the best rapper? My designs are based on what I grew up on in Hip Hop. …I’ma be the first Hip Hop designer. And because of that, I’ma be bigger than Wal-Mart.”
Watch the interview below:
Related articles
