A Taco Bell employee who was thinking a bit too outside the bun posted a photo of himself licking the shells!
Here’s the drop:
On Monday, the Consumerist, a blog that’s a subsidiary of Consumer Reports, posted a hard-to-swallow photo of a Taco Bell employee holding a long stack of about 25 empty taco shells — while licking them with his long tongue fully exposed.
A Consumerist reader just saw this photo, supposedly snapped in the kitchen of a California Taco Bell, posted to the chain’s Facebook feed. And yes, that definitely appears to be tongue-on-taco contact on those shells.
Erika Napoletano, a brand strategy consultant, says:
“It’s not a brand problem — it’s a brand practices problem.”
“If you hire people who treat your brand as disposable, that’s the kind of PR you’ll get.”
The company insists that the franchisee — whose name and location it hasn’t revealed — did not serve the taco shells to any customers.
Taco Bell says in a statement:
“We have strict food and handling procedures and zero tolerance for any violations”
“They were used for training only and in the process of being thrown out.”
“We will not tolerate this type of behavior, and particularly its impressions on our customers, fans, franchisees and team members.”
“We are working with the franchisee to take appropriate action against everyone involved.”
Will you still eat at Taco Bell?