Kendall Jenner Is The New Face of Estee Lauder!!!

While Kim Kardashian is taking it off for Paper Magazine, her sister Kendall Jenner Is The New Face of Estee Lauder!

Talk about a come up!

Kendall Jenner’s mainstream modelling career just took a sharp right turn for the legit. She’s been announced as the face of Estee Lauder. Is anyone surprised?

We bet Kim will be trying to gun for the face of something soon, or she’ll get Kanye to hook her up.

Kendall is on the rise in the fashion world. She’s already walked for Dolce & Gabbana, Fendi, Pucci, and Bottega Veneta over the past few seasons and now she’s scored her first major modelling contract.

[rpi]

Kendall is the perfect choice for Estee Lauder branding since she is influential and massively appealing to the selfie generation.

Kendall excitedly Instagrammed the news on Saturday morning:

“I am super excited to announce that I am the new face of @esteelauder!! check out http://www.esteelauder.com/kendall to see more…I still can’t believe it myself!”

Here are the details from People:

Kendall has known about her new gig for a few months, but had to wait to reveal it to the rest of the world, which only built up the excitement.

“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” she says in a press release. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”

Adds Estee Lauder Global Brand President Jane Hertzmark Hudis, “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estee Lauder to millions of young women around the world.”