CelebNMusic247.com has the 411 on why Derek Jeter decided to pull out of a luxury underwear deal with 50 Cent and Frigo…
Are you serious?
CelebNMusic247.com has learned that Derek Jeter didn’t want his skivvies marketed to the “gay community,” which comes off very homophobic!
According to a reports, is now in a legal slugfest with the underwear brand Frigo, and the company now claims he balked on the agreement because the bawdy briefs were “too gay,” according to TMZ.
“[Jeter] demanded that [Frigo] not market to the gay community and states that he did not want the Frigo brand to be ‘too gay.’?”
We previously reported that 50 Cent went in on Jeter for breach of contract and we also reported that the company was suing him and now it’s all coming to the surface since RevolutionWear is exposing Derek Jeter’s prejudice act.
The Swedish line, owned by RevolutionWear, says the company lost $30 million when the former Yankee captain backed out of an arrangement to endorse Frigo and act as a company director.
Joe Tacopina, the company’s high-powered attorney, said that Jeter “defrauded RevolutionWear, blatantly breached the fiduciary duties he owed to it and utterly failed to perform his contract with the company.”
A source told The Post that the company is also prepared to sue Jeter for defamation.
Jeter’s alleged “gay” misfire was the latest salvo in the raging underwear war.
Earlier court papers alleged that the ex-Yankee shortstop also was concerned that rapper 50 Cent would make a bad brand ambassador because he would make the underwear line look too “urban,” TMZ said.
50 Cent wrote on Instagram after those comments went public:
“Wow, guess I’m not a Yankees fan anymore…LETS GO METS? Man, you can’t trust nobody these days.”
Jeter called the “urban” allegations “categorically false” and slammed Frigo owner Mathias Ingvarsson for taking the feud public.
He claimed he was “disgusted by Mr. Ingvarsson’s decision to make these false allegations against me in the press, instead of attempting to work out our business dispute in private.”
Jeter said in a statement:
“I facilitated the introductory meeting between 50 Cent and the company”
“So it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand.”
Jeter claims the company has threatened him to put more capital into the business.
Jeter has now filed his own suit against the brand.